Selling Real Estate

Selling property is a complex, full-time job. Because a home is the largest single asset most of us own, you’ll want to make the best of it. The point is, a professional real estate agent, trained, experienced and dedicated, can handle all of the details and sell your home quickly, easily and for the best value.

What is your property worth? That’s where selling a home starts and finishes. Considering how rapidly prices change, this answer isn’t an easy one. After you set the price you must also:

• Finance the sale
• Understand real estate rules and regulations
• Negotiate the sale
• Market and show the property
• Qualify prospective buyers
• Understand deed, abstracts, offers, contingencies, disclosures and title searches.

At Mason Company we’ll explain all of the marketing options available to you and provide you with a free market evaluation of your property. It may be worth thousands of dollars more than you think. Call us today to take advantage of this special offer.

Get the results from us.

1. How we sell your property

• Contacting existing buyers
• Financially qualify our buyers before showing
• Notify other salespeople
• Cooperate with all agents
• Inner-office cooperation and marketing ideas
• Tour MLS and Office
• Diversification of residential, commercial, property management
• National referral companies
• Visibility of broker
• Financing alternatives are explored
• Communicate with lenders
• Represent you when offers are received
• Net proceeds are computed
• 7 days a week availability
• Frequent follow up
• Monitor market activity
• Open Houses
• Community Involvement
• Property profile
• Special features sheet
• Reputation of Quality Service

2. Suggestion to the Owner

• Tidy up the grounds – porches- garage. Keep lawn trimmed and edged, Make sure that your yard is clean.
• Your front door gives a vital first impression while a Realtor and prospect wait for you to answer the bell. Be sure it is scrubbed clean or painted if necessary.
• Dress up windows in fresh laundered curtains
• If any decoration is needed (especially kitchen) do it now! $100 worth of paint may balance $55 in a price cut. Bathrooms help sell homes. Make this room sparkle.
• Keep all steps clear of hazards
• Don’t forget to have all light sockets filled with bulbs. Illumination is like a welcome sign. The potential buyers will feel a glowing warmth when you turn on all your lights for an evening inspection.
• Wash dishes, put away clothes, straighten up newspaper etc.
• Make up beds with attractive spreads
• Keep pets out of the way when showing. (One type of prospect is annoyed- another’s attention is diverted.)
• Avoid having too many people present during inspections. The potential buyer will feel like an intruder and will hurry through the house. Do not allow children to tag along on the visitor’s tour.
• Leave showing to the salesperson. It is his/her business to sell; he/she can lead up to basic reactions alone better than with runner conversation help. The salesperson knows they buyer’s requirements an can best emphasize the features of your house. You will be called if needed.
• Don’t discuss anything concerning the sale with a potential customer. Let the Realtor discuss price, terms, possession, and other factors with the customer. He/she is eminently qualified to bring negotiations to a favorable conclusion.
• Never apologize for appearance, It only accentuates or distracts.
• Never try to sell furniture to a customer before the deal is complete.

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